{"product_id":"chip-dan-heath-collection-4-books-set-switch-decisive-made-to-stick-the-power-of-moments","title":"Chip \u0026 Dan Heath Collection 4 Books Set (Switch, Decisive, Made To Stick, The Power of Moments)","description":"\u003cp\u003e\u003cstrong\u003eChip \u0026amp; Dan Heath Collection 4 Books Set (Switch, Decisive, Made To Stick, The Power of Moments)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSwitch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eChange is hard. It doesn't have to be.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWe all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.\u003cbr\u003e\u003cbr\u003eBut why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDecisive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResearch in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, our brains are flawed instruments. So, how can we do better?\u003cbr\u003e\u003cbr\u003eIn \u003cspan class=\"a-text-italic\"\u003eDecisive\u003c\/span\u003e, Chip and Dan Heath draw on cutting-edge psychological research to introduce a four-step process designed to counteract these biases. They reveal how we can stop the cycle of agonizing over our decisions, how can we make group decisions without destructive politics, and how to ensure that we don't overlook precious opportunities to change our course. Along the way, they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade To Stick\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Power of Moments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this bestseller by the authors of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSwitch\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMade to Stick\u003c\/span\u003e\u003cspan\u003e, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.\u003cbr\u003e\u003cbr\u003eWhat if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":57348832887161,"sku":"SNW11607","price":54.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/6482\/6995\/files\/ChipDanHeath-4BooksSet.jpg?v=1780064471","url":"https:\/\/book4people.com\/products\/chip-dan-heath-collection-4-books-set-switch-decisive-made-to-stick-the-power-of-moments","provider":"books4people","version":"1.0","type":"link"}